New Zealand Steel

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New Zealand Steel Supports Rotary Youth Driver Awareness


Representatives from New Zealand Steel, BOC, RYDA and Rotary (North Shore) at the official programme launch

Young adults gearing up to take to the roads for the first time are being offered valuable road safety knowledge and experience thanks to a Rotary Youth Driver Awareness (RYDA) initiative launching in March).

The RYDA programme, which will educate Year 11 students about road safety, has been made possible with support from major sponsors New Zealand Steel and industrial gases company BOC.

Takapuna Rotary launched the initiative on 28th November, with a nationwide rollout set to follow.

Students from Carmel College, Rosmini College, Hato Petera and Westlake Boys' High School will be the first to benefit from the initiative which involves a one day out-of-school programme covering stopping distances, hazard perception, safe celebrating and fatigue, advice from experts, such as the Police and personal stories from road crash victims.

Speaking at the launch, the Mayor of North Shore George Wood said: "We have all read and seen the consequences of crashes involving young adults. This programme will better equip teenagers to understand that driving a car comes with certain responsibilities. This initiative by RYDA and its sponsors BOC and New Zealand Steel is to be applauded."

NewZealand Steel Vice President Marketing, Judy Morgan said, "We are committed to raising road safety awareness, and by reaching these young people through RYDA, we are confident they will take valuable lessons on board for life."

RYDA New Zealand will follow the success of the Australian programme, which helped raise awareness and attitudinal change to reduce injury and fatality on the roads.

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Image: Representatives from New Zealand Steel, BOC, RYDA and Rotary (North Shore) at the official programme launch