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This page was printed from www.nzsteel.co.nz on 23 May 2013
COLORSTEEL® roofing has been back on TV with two new commercials which launched at the end of July on TVOne, TV2 and TV3 as well as SKY TV.
The two new commercials - titled "Family" and "Anniversary" - are aimed at raising awareness of COLORSTEEL® roofing and reclaiming the COLORSTEEL® brand as New Zealand Steel's, given the name was increasingly being used to generically refer to pre-painted steel.
A number of other initiatives have also been put in place including sponsorship of Grand Designs on TV3, online advertising with a banner link from the popular Metservice website and new merchandising stands to promote the COLORSTEEL® Endura™ and Maxx™ colour ranges at point of sale.
Click on an image to view the TV advertisement: