To continue to be top of mind for home owners, the latest campaign showcases COLORSTEEL®'s legacy of durability, innovation and ingenuity through the lens of some of the most selective personalities known, the household cat.
Built around the concept of no compromise, the new ‘NOTHING LESS THAN COLORSTEEL®’ campaign, is a brand platform to inspire Kiwis to demand COLORSTEEL® for their project in an engaging way. The campaign launched in October, integrated across TV, print, digital and social media to bring the messaging to life.
Suzanne McKandry, Head of Marketing at New Zealand Steel, says the campaign serves as reminder of why being selective about the roof materials over your head matters: “For over 40 years, COLORSTEEL® has helped create the spaces and the places where life happens, where families are raised and where memories are made. This campaign urges homeowners be more particular about a choosing a superior roof – one that will last for generations to come.”
Have you seen Bella in action? View the TV campaign here.
*Kantar Research - NZ Steel Brand Tracking Nov 21